Sony's Going to Make Damn Sure You Pay Attention to Astro Bot on PS5
2 months ago
Big marketing in Shanghai and Hong Kong this weekend.
Sony’s promoting Astro Bot at the annual Ani-Com & Games Expo in Hong Kong. There are a number of conventions all around Asia this weekend, and Team Asobi’s adorable mascot is appearing at all of them; he’s also being promoted heavily at PlayStation’s massive ChinaJoy 2024 booth in Shanghai.
It suggests that the platform holder is eager to give this game a monstrous marketing push when it launches on 6th September, which is promising because it’s often been accused of poorly promoting its platformers, like Ratchet & Clank and Sly Cooper. The enthusiasm for Astro Bot is off the scale here on Push Square, so we’re hoping the sales numbers match.
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